THE 50s
The Start
Formed in 1952, in Entroncamento, Compal was the result of the association of a group of enthusiasts and some visionaries who were concerned about the problems in the food industry. It started with tomato processing and one of the key points right from the start was contact with Portuguese producers.
The first advertising campaign also appeared during this decade, revealing the brand's innovative and dynamic nature from very early on. It has always been concerned with transmitting the quality of its products to consumers.
The first advertising campaign also appeared during this decade, revealing the brand's innovative and dynamic nature from very early on. It has always been concerned with transmitting the quality of its products to consumers.