THE 50s
The Start
Formed in 1952, in Entroncamento, Compal was the result of the association of a group of enthusiasts and some visionaries who were concerned about the problems in the food industry. It started with tomato processing and one of the key points right from the start was contact with Portuguese producers.

The first advertising campaign also appeared during this decade, revealing the brand's innovative and dynamic nature from very early on. It has always been concerned with transmitting the quality of its products to consumers.
SINCE 2010
New Opportunities
In 2012, with the brand completing its 60th anniversary, we had brands that were strong, market leaders, which took us to more than 60 countries.

With a strategy for getting closer to Portuguese agriculture, promoting what we call Fruitology (a blend of science and the art of working fruit), Compal faces the next 60 years with the optimism and enthusiasm of one who knows they're doing good!
THE 00s
Celebrating 50 Years
In 2002, Compal celebrated its 50th anniversary. This is a decade noted for its optimism and for new business challenges. Congratulations to Compal!

To overcome them, various adaptations, internal restructuring and a new Strategic Plan were needed to ensure that the proposed objectives were achieved, including: increasing productive capacity and asserting the Compal brand.

Following the merger with Sumol, Compal is now part of the biggest non-alcoholic beverages company in Portugal, SUMOL+COMPAL. This integration brought the brand new opportunities.
THE 90s
Jorge de Mello Group
The 90s confirmed Compal's leadership in the most important market segments. With the privatisation of Nutrinveste and the return to previously-known shareholders, the universe of the Mello family, the company's management gained a new vision and dynamics, making it a benchmark in the marketplace.

With Portugal's entry into the European Economic Community, the business world was found to be much more demanding and the opening of the domestic market opened doors to new challenges.

The Light, Fresh and Vital brands were formed during this dynamic decade to satisfy our increasingly discerning consumers.
THE 80s
New Direction
During this decade of instability and severe crisis, Compal continued to accompany the movements of the Portuguese economy and politics. With Portugal starting to be part of the CEE, there were additional hopes for a bigger market for the brand.

It was also in this decade that the first Tetra Pak filling line was set up, bringing the Compal brand the modernity and innovation still valued by consumers today.

In that same year the State integrated Compal into a sub-holding called Nutrinveste, with the objective of achieving greater management rationality and of preparing it for its re-launch.
THE 70s
A Troubled Period
These were years of great troubles and upheaval in Portugal, which was reflected in the economy and in companies.

The disintegration of the CUF Group and subsequent nationalisation of Compal caused some internal instability to the company which momentarily slowed down its pace of development.

Later, once the political situation had normalised ,the company stabilised, proving that with perseverance and commitment it is possible to overcome all kinds of obstacles.
THE 60s
The Birth of the Nectars
During the 60s, Compal was integrated into the biggest Portuguese economic consortium at that time: CUF (Companhia UniĆ£o Fabril). This integration made it possible to reinforce the company's capital, to obtain credit and to build a new factory - Almeirim (1964). That was how the hope of a hugely successful era was created.

It was during this really dynamic phase that the first Juices were launched, starting with Orange and quickly moving on to other flavours, such as the famous Apricot and Rocha Pear.
THE 50s
The Start
Formed in 1952, in Entroncamento, Compal was the result of the association of a group of enthusiasts and some visionaries who were concerned about the problems in the food industry. It started with tomato processing and one of the key points right from the start was contact with Portuguese producers.

The first advertising campaign also appeared during this decade, revealing the brand's innovative and dynamic nature from very early on. It has always been concerned with transmitting the quality of its products to consumers.